What Works For Them Will Work For You

By Patrick McNerthney Years ago, when I was young and spry, I decided to join a volunteer fire department. But it turns out you can’t just “join” a public service dedicated to life and death situations and the preservation of property. Nope, you have to apply, excel...
Don’t Forget What You Really Do

Don’t Forget What You Really Do

Written By Patrick McNerthney Have you ever noticed that when you meet people for the first time, and the polite conversation starts, an unspoken social contract forces everyone to describe themselves solely through the lens of their job?  It’s so annoying. ...

The Key Ingredients To Effective Care

By Patrick McNerthney My first gig after graduating college was for a small public relations firm. Now, when you’re in public relations, you don’t call anything “small” unless it somehow benefits the story. Thus, we referred to our public relations firm as “boutique.”...

Creativity Finds a Way

By Patrick McNerthney I happen to have quite a few peers who work for advertising agencies as writers. Or at least they started out as writers. But now, thanks to an evolutionary theory called “career advancement to make more money,” they manage other writers,...
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