The Key Ingredients To Effective Care

The Key Ingredients To Effective Care

By Patrick McNerthney My first gig after graduating college was for a small public relations firm. Now, when you’re in public relations, you don’t call anything “small” unless it somehow benefits the story. Thus, we referred to our public relations firm as “boutique.”...
Creativity Finds a Way

Creativity Finds a Way

By Patrick McNerthney I happen to have quite a few peers who work for advertising agencies as writers. Or at least they started out as writers. But now, thanks to an evolutionary theory called “career advancement to make more money,” they manage other writers,...
Conditions For Connection

Conditions For Connection

By Patrick McNerthney Marketing nerds (such as myself) love trying to understand how to best prioritize what we do for our employers. Don’t get me wrong, ultimately we understand that the bottom line is to sell more stuff—whatever that may be—but there’s a lot to do...
The Perfect Host Is In Your Back Pocket

The Perfect Host Is In Your Back Pocket

One of the most intimidating yet vital roles in the fine dining branch of foodservice is that of the host. The job description entails much more than taking reservations; in fact, remarkable hosts consistently and gracefully demonstrate incredible flexibility by...
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