By Patrick McNerthney My first gig after graduating college was for a small public relations firm. Now, when you’re in public relations, you don’t call anything “small” unless it somehow benefits the story. Thus, we referred to our public relations firm as “boutique.”...
By Patrick McNerthney I happen to have quite a few peers who work for advertising agencies as writers. Or at least they started out as writers. But now, thanks to an evolutionary theory called “career advancement to make more money,” they manage other writers,...
Our Hugo robot is busy at The Bridge at Northview Heights, working with students in an after school exploration in Engineering! Recently we’ve been exploring the world of Aerospace Engineers–so much fun!
By Patrick McNerthney Marketing nerds (such as myself) love trying to understand how to best prioritize what we do for our employers. Don’t get me wrong, ultimately we understand that the bottom line is to sell more stuff—whatever that may be—but there’s a lot to do...
One of the most intimidating yet vital roles in the fine dining branch of foodservice is that of the host. The job description entails much more than taking reservations; in fact, remarkable hosts consistently and gracefully demonstrate incredible flexibility by...