The Most Impossible Job In The World
By Patrick McNerthney One of the worst jobs anyone could get anywhere– and this goes for private, public, and non-profit organizations–is that of (cue eerie music) Chief Marketing Officer (CMO). It’s so bad, in fact, you literally couldn’t pay me to do...
How to Handle the Rigmarole
By Patrick McNerthney Sometimes there’s this thing that happens to writers where they end up writing for the wrong person because sometimes “being lazy” and “being self-involved” collide. I.e., we reclusive, grumpy, writer-types will receive a...
Up With Album Art
By Patrick McNerthney Back in the good ol’ days we couldn’t listen to the music we liked whenever we wanted. At least when it came to broadcast media. That’s right—we were subject to whatever the radio station or MTV decided to play next. No choice. Nowadays, in our...
