The Key Ingredients To Effective Care

The Key Ingredients To Effective Care

By Patrick McNerthney My first gig after graduating college was for a small public relations firm. Now, when you’re in public relations, you don’t call anything “small” unless it somehow benefits the story. Thus, we referred to our public relations firm as “boutique.”...
Creativity Finds a Way

Creativity Finds a Way

By Patrick McNerthney I happen to have quite a few peers who work for advertising agencies as writers. Or at least they started out as writers. But now, thanks to an evolutionary theory called “career advancement to make more money,” they manage other writers,...
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