Creativity Finds a Way

By Patrick McNerthney I happen to have quite a few peers who work for advertising agencies as writers. Or at least they started out as writers. But now, thanks to an evolutionary theory called “career advancement to make more money,” they manage other writers,...

Conditions For Connection

By Patrick McNerthney Marketing nerds (such as myself) love trying to understand how to best prioritize what we do for our employers. Don’t get me wrong, ultimately we understand that the bottom line is to sell more stuff—whatever that may be—but there’s a lot to do...

The Perfect Host Is In Your Back Pocket

One of the most intimidating yet vital roles in the fine dining branch of foodservice is that of the host. The job description entails much more than taking reservations; in fact, remarkable hosts consistently and gracefully demonstrate incredible flexibility by...

Then What Happens

By Patrick McNerthney  I’m super good at getting caught up in what I call The Tidal Wave of Busyness at Work. And by “at Work,” I don’t mean “at my place of employment.” Or your place of employment, for that matter, particularly because we don’t work together and...

The Most Impossible Job In The World

By Patrick McNerthney  One of the worst jobs anyone could get anywhere– and this goes for private, public, and  non-profit organizations–is that of (cue eerie music) Chief Marketing Officer (CMO). It’s so bad, in fact, you literally couldn’t pay me to do...

How to Handle the Rigmarole

By Patrick McNerthney  Sometimes there’s this thing that happens to writers where they end up writing for the wrong person because sometimes  “being lazy” and “being self-involved” collide.  I.e., we reclusive, grumpy, writer-types will receive a...
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