The Most Impossible Job In The World

By Patrick McNerthney  One of the worst jobs anyone could get anywhere– and this goes for private, public, and  non-profit organizations–is that of (cue eerie music) Chief Marketing Officer (CMO). It’s so bad, in fact, you literally couldn’t pay me to do...

How to Handle the Rigmarole

By Patrick McNerthney  Sometimes there’s this thing that happens to writers where they end up writing for the wrong person because sometimes  “being lazy” and “being self-involved” collide.  I.e., we reclusive, grumpy, writer-types will receive a...

You Can’t Be For Everybody

By Patrick McNerthney Recently a freelance client called me “quirky” right to my face. It wasn’t an accusation or criticism, nope.  It just slipped out mid-sentence when we were renegotiating our professional arrangement. In fact, I don’t think he even...

How to Deal with Choice “D.”

By Patrick McNerthney  One thing I’ve been trying to teach my less-old-yet-not-young coworkers of late is one of The Major Laws of Nature: responsibility has a tendency to find, locate, and attack those who want, seek, or desire it the least. I should know. I...
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